Tanja LenzStrategy for Brands

We combine experience and flexibility for solutions that truly fit.

Each project is unique and requires tailor-made concepts instead of boxes and “one-fits-all” solutions.

Based on many years of experience in working with a variety of models and tools, we apply exactly what we feel is right for your needs and project requirements.

We love "our" brands.

We get up in the morning because we love what we do. No project is just a job for us; every brand we work for is also "ours" and close to our hearts.

Of course, this also means that there are brands that do not fit with us. But only those who believe in what they do can give everything. And for us giving less is not an option.

We are independent and agile.

Our coordination paths are short and our work processes are efficient.

We offer you our solutions quickly, directly and without additional administrative effort.

Information according to § 5 TMG:

Operator:

Tanja Lenz
Strategy for Brands

Rheingaustraße 152
65203 Wiesbaden

Contact:

Phone: +49 611 379970
Email: hello@tanjalenz.de

Owner/Representative:

Tanja Lenz Strategy for Brands is represented by Tanja Lenz.

Tax ID:

DE252204235

Photo Credits:

The visual materials used on www.tanjalenz.de have been created, bought or given by customers or partners for use on this website.

In detail:

Header: Video „Slow motion shopping blurred crowd“ © dorushiva / iStock Service portfolio: „Background blurred“ © Tanja Lenz How we work:Graphics „Selective“, „Accompanying“ and „Comprehensive“ © Tanja Lenz Committed to small and big brands: Screenshot and video „Tanja Lenz“ © Marvin Pehr /Freiraum Medienproduktion What can we do for you?: Location map “ © Tanja Lenz Download "Experience Profile“: All brand logos have been used with the kind permission of the respective brands / authorized companies and are without exception subject to the copyright of these. Reference and success cases: All brand logos have been used with the kind permission of the respective brands / authorized companies and are without exception subject to the copyright of these.

Concept and Design

SOUTH of MARKET AG

Name and contact of the responsible person according to article 4 paragraph 7 GDPR

Tanja Lenz Strategy for Brands
Tanja Lenz
Rheingaustraße 152
65203 Wiesbaden
Telefon: +49 611 379970
Email: hello@tanjalenz.de

Security and protection of your personal data

We consider it our primary responsibility to protect the confidentiality of the personal information you provide and to protect it from unauthorized access. That's why we use the utmost care and state-of-the-art security standards to ensure maximum protection of your personal information.

As a private company, we are subject to the provisions of the European Data Protection Regulation (GDPR) and the regulations of the Federal Data Protection Act (BDSG). We have taken technical and organizational measures to ensure that the data protection rules are respected both by us and by our external service providers.

Definitions

Legislation requires that personal data be processed lawfully, in good faith and in a manner that is reasonable for the data subject ("lawfulness, fairness, transparency"). To ensure this, we inform you about the individual legal definitions that are also used in this privacy statement:

1. Personal data
   "Personal data" means any information relating to an identified or identifiable natural person (hereinafter the "data subject"); a natural person is regarded as identifiable, which can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier or one or more special features, the expression of the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.
2. Processing
   "Processing" means any, with or without the help of automated procedures, performed procedures or any such series of operations related to personal data such as collection, organization, ordering, storage, adaptation or modification, reading, querying, the use, disclosure by transmission, dissemination or any other form of provision, matching or linking, restriction, erasure or destruction.
3. Restriction of processing
   "Restriction of processing" is the marking of personal data stored with the aim of limiting its future processing.
4. Profiling
   "Profiling" means any kind of automated processing of personal data which consists in using that personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, to analyze or predict personal preferences, interests, reliability, behavior, location or change of location of that natural person.
5. Pseudonymization
   "Pseudonymization" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data can not be assigned to an identified or identifiable natural person.
6. File System
   "File system" means any structured collection of personal data accessible by specific criteria, whether that collection is centralized, decentralized or organized according to functional or geographical considerations.
7. Responsible
   "Responsible person" means a natural or legal person, public authority, body or body that alone or jointly with others decides on the purposes and means of processing personal data; where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for his appointment may be provided for under Union or national law.
8. Processors
   "Processor" means a natural or legal person, public authority, or body that processes personal data on behalf of the controller.
9. Receiver
   "Recipient" means a natural or legal person, public authority, agency or other entity to whom personal data are disclosed, whether or not it is a third party. However, authorities which may receive personal data under Union or national law in connection with a particular mission are not considered to be recipients; the processing of such data by the said authorities shall be in accordance with the applicable data protection rules in accordance with the purposes of the processing.
10. Third party
    "Third party" means a natural or legal person, public authority, or body other than the data subject, the controller, the processor and the persons authorized under the direct responsibility of the controller or processor to process the personal data.
11. Consent
    A "consent" of the data subject is any expression of will voluntarily given in a specific, unequivocal and unambiguous manner in the form of a statement or other unambiguous confirmatory act that indicates to the data subject that they are involved in the processing of the data subject personal data.

Legality of processing

The processing of personal data is only lawful if there is a legal basis for processing. The legal basis for the processing may, in accordance with Article 6 para. 1 lit. a – f GDPR in particular:

1. The data subject has given his consent to the processing of the personal data concerning him for one or more specific purposes;
2. the processing is necessary for the performance of a contract to which the data subject is a party or for the performance of pre-contractual measures which are carried out at the request of the data subject;
3. the processing is necessary to fulfill a legal obligation to which the controller is subject;
4. the processing is necessary to protect the vital interests of the data subject or any other natural person;
5. the processing is necessary for the performance of a task which is in the public interest or in the exercise of public authority delegated to the controller;
6. processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject requiring personal data protection prevail, in particular where the data subject is a child.

Information about the collection of personal data

1. Below we inform about the collection of personal data when using our website. Personal data is e.g. Name, address, e-mail addresses, user behavior.
2. When contacting us by e-mail, the information you provide (your e-mail address, your name and your telephone number, if applicable) will be stored by us to answer your questions. We delete the data in this connection after the storage is no longer required, or the processing is restricted, if legal storage obligations exist.

Collection of personal data when visiting our website
In the merely informative use of the website, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data which is technically necessary for us to inform you about our website and to ensure its stability and security (legal basis is Art. 6 (1) sentence 1 lit. GDPR):

• IP address
• Date and time of the request
• Time zone difference to Greenwich Mean Time (GMT)
• Content of the requirement (concrete page)
• Access Status/HTTP status code
• each transmitted amount of data
• Website from which the request comes
• browser
• Operating system and its interface
• Language and version of the browser software.

Use of cookies

1. In addition to the aforementioned data, cookies are stored on your computer when using our website. Cookies are small text files that are stored on your hard drive, assigned to the browser you are using, and that provide certain information to the body that sets the cookie. Cookies can not run programs or transmit viruses to your computer. They serve to make the Internet offer more user-friendly and effective overall.
2. This website uses the following types of cookies, the scope and operation of which are explained below:

 

• Transient cookies (a.)
• Persistent cookies (see b.).

1. Transient cookies are automatically deleted when you close the browser. These include in particular the session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the common session. This will allow your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.
2. Persistent cookies are automatically deleted after a specified period, which may differ depending on the cookie. You can delete the cookies in the security settings of your browser at any time.
3. You can configure your browser setting according to your wishes. B. decline the acceptance of third-party cookies or all cookies. Undertow. "Third Party Cookies" are cookies that have been set by a third party, and therefore not by the actual website on which you are currently located. Please note that disabling cookies may not enable you to use all features of this website.



Disable cookies in popular browsers:

• Chrome
• Firefox
• Safari
• Internet Explorer 8–11

Rights of the person concerned

1. Revocation of consent
   If the processing of the personal data is based on a given consent, you have the right to revoke the consent at any time. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.
   
   For the exercise of the right of withdrawal, you can always contact us.
2. Right to confirmation
   You have the right to ask the person in charge to confirm that we are processing personal data concerning you. You can request confirmation at any time using the contact details above.
3. Right to information
   If personal data is processed, you can request information about this personal data and the following information at any time:

   1. the processing purposes;
   2. the categories of personal data being processed;
   3. the recipients or categories of recipients to whom the personal data have been disclosed or are still being disclosed, in particular to recipients in third countries or to international organizations;
   4. if possible, the planned duration for which the personal data are stored or, if this is not possible, the criteria for determining that duration;
   5. the existence of a right to rectification or erasure of the personal data concerning you or to a restriction of processing by the controller or a right to object to such processing;
   6. the existence of a right of appeal to a supervisory authority;
   7. if the personal data are not collected from the data subject, all available information on the source of the data;
   8. the existence of automated decision-making, including profiling, in accordance with Article 22 (1) and (4) GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended impact of such processing on the data subject.

   If personal data are transmitted to a third country or to an international organization, you have the right to be informed of the appropriate safeguards under Article 46 of the GDPR in connection with the transfer. We provide a copy of the personal data that is the subject of the processing. For any additional copies you request of a person, we may charge a reasonable fee based on the administrative costs. If the application is submitted electronically, the information must be provided in a standard electronic format, unless otherwise stated. The right to receive a copy under paragraph 3 shall not affect the rights and freedoms of others.
4. Right to rectification
   You have the right to demand immediate correction of incorrect personal data concerning you. Taking into account the purposes of processing, you have the right to request the completion of incomplete personal data, including by means of a supplementary statement.
5. Right to cancellation ("right to be forgotten")
   You have the right to request that the person responsible for your personal data be deleted immediately and we are obliged to delete personal data immediately if one of the following applies:

   1. The personal data are no longer necessary for the purposes for which they were collected or otherwise processed.
   2. The data subject withdraws the consent on which the processing was based, in accordance with Article 6 (1) (a) or Article 9 (2) (a) GDPR, and lacks any other legal basis for the processing.
   3. In accordance with Article 21 (1) of the GDPR, the data subject objects to the processing and there are no legitimate grounds for processing, or the data subject objects to the processing in accordance with Article 21 (2) GDPR.
   4. The personal data were processed unlawfully.
   5. The erasure of personal data is necessary to fulfill a legal obligation under Union or national law to which the controller is subject.
   6. The personal data were collected in relation to information society services offered pursuant to Article 8 (1) of the GDPR.

   If the controller has made the personal data publicly available and is required to erase it in accordance with paragraph 1, taking into account the technology available and the implementation costs, he shall take appropriate measures, including technical ones, to inform data controllers who process the personal data to inform that an affected person has requested that they delete all links to such personal data or copies or replications of such personal data.
   
   The right to cancel ("right to be forgotten") does not exist if the processing is required:
   
   
   • to exercise the right to freedom of expression and information;
   • to fulfill a legal obligation required by the law of the Union or of the Member States to which the controller is subject, or to carry out a task which is in the public interest or in the exercise of public authority delegated to the controller;
   • for reasons of public interest in the field of public health, in accordance with Article 9 (2) (h) and (i) and Article 9 (3) GDPR;
   • for archival purposes of public interest, for scientific or historical research purposes or for statistical purposes under Article 89 (1) GDPR, where the law referred to in paragraph 1 is likely to render impossible or seriously affect the achievement of the objectives of that processing, or
   • to assert, exercise or defend legal claims.
6. Right to restriction of processing
   You have the right to request that we restrict the processing of your personal data if any of the following conditions apply:

   1. the accuracy of the personal data is disputed by the data subject for a period allowing the controller to verify the accuracy of the personal data;
   2. the processing is unlawful and the data subject refuses to delete the personal data and instead requests the restriction of the use of the personal data;
   3. the controller no longer needs the personal data for the purposes of the processing, but the data subject requires them to assert, exercise or defend legal claims; or
   4. the person concerned has lodged an objection to the processing pursuant to Article 21 (1) of the GDPR, as long as it is not certain that the responsible reasons of the person responsible prevail over those of the person concerned.

   If the processing has been restricted in accordance with the above-mentioned conditions, these personal data will only be stored with the consent of the data subject or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons important public interest of the Union or of a Member State.
   
   In order to exercise the right to limit processing, the data subject may contact us at any time using the contact details provided above.
7. Right to data portability
   You have the right to receive the Personal Data You provide to us in a structured, common and machine-readable format, and you have the right to transfer that information to another person without hindrance by the controller providing the Personal Information were to be transmitted, provided that:

   1. the processing is based on a consent in accordance with Article 6 (1) (a) or Article 9 (2) (a) or a contract pursuant to Article 6 (1) (b) GDPR; and
   2. the processing is done using automated procedures.

   When exercising the right to data portability in accordance with paragraph 1, you have the right to obtain that the personal data are transmitted directly from one controller to another, as far as technically feasible. The exercise of the right to data portability is without prejudice to the right of cancellation (the right to be forgotten). This right does not apply to processing necessary for the performance of a task in the public interest or in the exercise of official authority delegated to the controller.
8. Right to object
   You have the right, for reasons of your own particular situation, to object at any time to the processing of personal data relating to you pursuant to Article 6 (1) (e) or (f) of the GDPR; this also applies to profiling based on these provisions. The controller no longer processes the personal data unless he can demonstrate compelling legitimate grounds for processing that outweigh the interests, rights and freedoms of the data subject, or the processing is for the purpose of enforcing, pursuing or defending legal claims.
   If personal data is processed in order to operate direct mail, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct mail. If you object to the processing for direct marketing purposes, the personal data will no longer be processed for these purposes.
   Regarding the use of information society services, regardless of Directive 2002/58 / EC, you can exercise your right to object through automated procedures that use technical specifications.
   You have the right, for reasons of your own particular situation, to object to the processing of personal data concerning you for scientific or historical research purposes or for statistical purposes under Article 89 (1), except when: the processing is necessary to fulfill a public interest task.
   The right of objection can be exercised at any time by contacting the respective person responsible.

9. Automated decisions on a case-by-case basis, including profiling
   You have the right not to be subjected to a decision based solely on automated processing - including profiling - that will have legal effect or similarly affect you in a similar manner. This does not apply if the decision:

   1. necessary for the conclusion or performance of a contract between the data subject and the controller,
   2. is permitted by Union or Member State legislation to which the controller is subject, and where such legislation contains appropriate measures to safeguard the rights, freedoms and legitimate interests of the data subject, or
   3. with the express consent of the data subject.

   The controller shall take reasonable steps to safeguard the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain the intervention of a person by the controller, to express his or her own position and to challenge the decision.
   
   This right can be exercised by the data subject at any time by addressing himself to the responsible person.
10. Right to complain to a supervisory authority
    Furthermore, without prejudice to any other administrative or judicial remedy, they shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their residence, place of work or place of alleged infringement, if the data subject considers that the processing concerns them personal data breaches this Regulation.
11. Right to effective judicial remedy
    Without prejudice to an available administrative or extrajudicial remedy, including the right to complain to a supervisory authority under Article 77 of the GDPR, it shall have the right to an effective judicial remedy if it considers that the rights conferred on it by that Regulation are not satisfied by that Regulation Regulation concerning the processing of their personal data.

Data security

We use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or to protect your data against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

Use of Google Analytics

1. This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, in the event of activation of IP anonymisation on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website usage and internet usage to the website operator.
2. The IP address transmitted by Google Analytics as part of Google Analytics will not be merged with other data provided by Google.
3. You can prevent the storage of cookies by setting your browser software accordingly; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. You may also prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by using the browser plug-in available under the following link. in download and install: Disabling Google Analytics.
4. This website uses Google Analytics with the extension "_anonymizeIp ()". As a result, IP addresses are processed shortened, a person-relatedness can be excluded. Insofar as the data collected about you is assigned a personal reference, it will be immediately excluded and the personal data will be deleted immediately.
5. We use Google Analytics to analyze and regularly improve the use of our website. With the statistics we can improve our offer and make it more interesting for you as a user. For the exceptional cases in which Personal Information is transferred to the US, Google has submitted to the EU-US Privacy Shield. The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. f GDPR.
6. Third-party information:
   Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
   
   Further information can be found under the following links:
   
   • Overview
   • Terms of Use
   • Google Analytics Privacy.

Use of YouTube

1. Our website embeds videos that are stored on the Google-operated platform of the provider YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, and are directly playable from our website.
2. Our website is configured so that your browser connects to the servers of YouTube and transmits your IP address when you click on the video. If you are logged in to Youtube, this information can also be assigned to your user account. You can prevent this by logging out of YouTube before calling the video and deleting the corresponding cookies from YouTube.
   
   For the use of your data by YouTube or Google, possibly with the use of Google Analytics, we refer to the Privacy Policy of Google as well as to Opt-out Options for Google Analytics.
3. We embed YouTube videos to make the use of our website more interesting to you and to make the operation of our online offer more economical. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f GDPR.

Use of social media plugins

1. We are currently using the following social media plug-ins: Xing and LinkedIn. We use the so-called two-click solution. This means that when you visit our site, initially no personal data is passed on to the providers of the plug-in. The provider of the plug-in can be recognized by its logo. We give you the opportunity to communicate directly with the provider of the plug-in via the button. Only if you click on the marked field and activate it, the plug-in provider receives the information that you have accessed the corresponding website of our online service. In addition, the data mentioned under § 3 of this declaration will be transmitted.
   
   If you are logged in to LinkedIn, this information can also be assigned to your user account.
   
   In the case of Xing, according to the respective providers in Germany, the IP address is anonymized immediately after collection. Activation of the plug-in means that personal data is transmitted by you to the respective plug-in provider and stored there (with US providers in the USA). Since the plug-in provider carries out the data collection, in particular via cookies, we recommend that you delete all cookies before clicking on the greyed-out box via the security settings of your browser.
2. We have no influence on the collected data and data processing operations, nor are we aware of the full extent of the data collection, the purpose of the processing, the storage periods. We also have no information to delete the data collected by the plug-in provider.
3. The plug-in provider saves the data collected about you as usage profiles and uses these for purposes of advertising, market research and/ or tailor-made website design. Such an evaluation is carried out in particular (also for non-logged-in users) for the presentation of needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the formation of these user profiles, whereby you must contact the respective plug-in provider to exercise it. Through the plug-ins we offer you the opportunity to interact with the social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 sentence 1 lit. f DSGVO.
4. The data transfer takes place regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged into the plug-in provider, your data collected from us will be assigned directly to your existing account with the plug-in provider. If you press the activated button and z. For example, if you link the page, the plug-in provider also stores this information in your user account and shares it publicly with your contacts. We recommend logging out regularly after using a social network, but especially before activating the button, as this will prevent you from being assigned to your profile with the plug-in provider.
5. For more information on the purpose and scope of the data collection and its processing by the plug-in provider, please refer to the privacy statements of these providers, which are provided below. There you will also find further information about your rights and settings options for the protection of your privacy.
6. Address of the plug-in provider and URL with their privacy notices:

   1. XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany;
      Xing Privacy Policy
   2. LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland;
      LinkedIn Privacy Policy.
      LinkedIn has submitted to the EU-US-Privacy-Shield:
      • Statement
      • EU-US Privacy Shield
      • Status of Participation

Integration of Google Maps

1. On this website we use the offer of Google Maps. This allows us to show you interactive maps directly in the website and allow you to conveniently use the map feature.
2. By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned under § 3 of this declaration will be transmitted. This is done regardless of whether Google provides a user account that you are logged in to, or if there is no user account. When you're logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for purposes of advertising, market research and / or tailor-made website design. Such an evaluation is done in particular (even for users who are not logged in) to provide appropriate advertising and to inform other users of the social network about their activities on our website.
   
   You have a right of objection to the formation of these user profiles, and you must comply with this to Google.
3. Further information on the purpose and scope of the data collection and its processing by the plug-in provider can be found in the provider's privacy policy. You can also find more information about your rights and privacy settings here: Google Privacy
   
   Google also processes your personal information in the United States and has submitted to the EU-US Privacy Shield .

Objection against advertising emails

We hereby object to the use of contact data published in the context of the imprint obligation for the transmission of advertising and information materials which are not expressly requested. The operators of the pages expressly reserve the right to take legal steps in the event of the unsolicited sending of advertising information, for example spam e-mails.

As of May 2018

Liability for content

If the contents on this site are not created by Tanja Lenz or a service provider commissioned by Tanja Lenz, the copyrights of third parties are respected. In particular contents of third parties are marked as such. If you are nevertheless aware of a copyright infringement, we ask for a corresponding note. If we become aware of legal violations, we will immediately remove such content.

The contents of the website http://www.tanjalenz.de are created with great care. However, no guarantee can be given for timeliness and completeness.

Liability for links

Our offer contains links to external websites of third parties on whose content we have no influence. Therefore, we can not assume any liability for this third-party content. The respective provider or operator of the pages is always responsible for the contents of the linked pages. The linked pages were checked for possible legal violations at the time of linking. Illegal contents were not recognizable at the time of linking.

However, a permanent control of the content of the linked pages is not reasonable without concrete indications of an infringement. We will remove such links immediately if we become aware of any legal infringements.

Copyright

All texts, pictures, logos and other information published here are subject to German copyright law. Any duplication, adaptation, distribution or communication to the public is permitted only in the event of a revocable and non-transferable consent by Tanja Lenz.

Such consent shall be re-applied for every fundamental change in the website content.

A linking with reference to Tanja Lenz and / or contents of the website http://www.tanjalenz.de on illegal, offensive, misleading, defamatory or non-adult content is excluded in any case.

Downloads and copies of this site are only permitted for private, non-commercial use.

Objection against advertising emails

We hereby object to the use of contact data published in the context of the imprint obligation for the transmission of advertising and information materials which are not expressly requested. The operators of the pages expressly reserve the right to take legal steps in the event of the unsolicited sending of advertising information, for example spam e-mails.